Doubling ticket sales by 595%
by fusing cultures.
12.5m social impressions
1.3m social engagements20x ROAS
Set in the stunning Cotswold Hills. The multi-award winning 2000 Trees Festival is not only the ‘coolest’ and friendliest, but actually delivers an experience like no other in the world.
But with awareness and ticket sales being disappointing, over previous years, and ‘festies’
mindsets having drifted, there was a thirst for more than just a great line-up.
To sell more tickets and maximise the return of every penny in the budget, became the brands mission.
The vital strategy.
The vital idea.
Drive sales through the power of social proof.
Selling more tickets and maximising the return of every penny of a small budget through an effective blend of line-up promotion and the feeling of the festival across 3 key phases:
1. Providing data to Facebook and
Instagram’s advanced targeting tools to accurately reach the audience, through stand out and authentic communication. By creating a network of micro influencers [the artists and their micro audience], impactful, tailored and personalised messaging was used.
And in an industry first strategy [never before used in this genre], the campaign spoke to the people most likely to convert.
2. Creating personalised and persuasive content that inspired people to buy, through engaging long format videos.
Combining line up announcements
with the feel of the festival, metrics
from video data inspired follow up ads identifying peoples particular band interests and thousands of ad variations [copy, placement, creative and landing pages] were tested to ensure accuracy and appropriateness.
3. Utilising different formats to further tailor and personalise messaging to each user and fanbase, band culture trends were infiltrated, and audiences were ‘blasted’ across a variety of platforms and touch points. And further reach and influence was achieved, in collaboration with popular bands, such as ‘Enter Shikari’ and ‘You Me at Six’.
By taking full advantage of the power of social proof, analysing the relevance of every ad, and identifying top performers, the campaign consolidated engagement to extreme levels.
And, by stimulating previous festival goers to do the selling, coupled with a fresh interactive approach in engaging new customers, the effort paid off, proving that the right balance between direct response and brand equity can outperform on a small budget.
“Listening and understanding exactly what our challenge was, VIXXR delivered a solution that broke through social clutter, putting our festival firmly on the map, and in the hearts and minds of festival goers. The results have been outstanding, and their professional team have consistently delivered ever since. They’ve been very proactive, working across other areas of our business that aren’t just focussed on ticket sales. I wouldn’t hesitate to recommend VIXXR to anyone looking to outsource their digital marketing.”
Si Maltas – Director, 2000trees Festival & ArcTanGent Festival
Vital partners, winning solutions.
Big, small, simple, complex. VIXXR are here to imagine and implement any ecommerce and social media solutions.
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