Replace Base are a primarily B2B business and as is the custom with most B2B businesses repeat custom and trade accounts are an important revenue stream. Replace Base are leaders in their space with exclusive online features. For this project the goal was to create a way to incentivise trade customers to spend more each month in order to unlock extra benefits and promotions. This is not a new innovation but the approach, design and interactivity of the final result make it stand out to customers.
The project required completely custom designs, animation and development. The feature lives in the customer account area of Magento. Shoppers can easily login to see their active benefits and also their requirements to unlock the next level of benefits through spend.
The main goals of this project were:
This project is in BETA but will be launching in 2022. Results will be shared.