Replace Base

Rewarding customer loyalty.

Incentivising trade accounts to spend more each month.

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Funnel Optimization


Magento 2

Project Timeline

2021 - 2022

Increased in ROI revenue

Project Overview

Replace Base are a primarily B2B business and as is the custom with most B2B businesses repeat custom and trade accounts are an important revenue stream. Replace Base are leaders in their space with exclusive online features. For this project the goal was to create a way to incentivise trade customers to spend more each month in order to unlock extra benefits and promotions. This is not a new innovation but the approach, design and interactivity of the final result make it stand out to customers.

Project Execution

The project required completely custom designs, animation and development. The feature lives in the customer account area of Magento. Shoppers can easily login to see their active benefits and also their requirements to unlock the next level of benefits through spend.

The main goals of this project were:

  1. Incentivise trade account users to increase their monthly spend.
  2. Gamify and reward trade accounts
  3. Provide a self managed portal for customers


This project is in BETA but will be launching in 2022. Results will be shared.

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